There are several key components for successfully developing abundant client relationships, but the most successful client relationships all start with understanding exactly who the perfect client is for YOU. Most marketing gurus insist that in order to have a successful business, every business owner MUST have a clearly defined, narrow as possible, niche or target market. And I do agree with that. The thing is, it goes way beyond defining a niche or target market.
The most abundant and sustainable client relationships are the ones where:
You are doing the work you are meant to do in this world.
You LOVE working with your client
Your client LOVES working with you
Your client consistently experiences growth through the transformational work you do together.
After all, if you define a niche and begin attracting clients that you don’t absolutely LOVE working with, then the client attraction you experience won’t be sustainable. In order to develop a robust client attraction and retention model in your business, you need to take the niche concept to the next level by creating a Perfect Client Profile.
Why you ask? The reason is so simple, it might surprise you.
Ready, here it is – the most compelling reason to create your perfect client profile is so you can attract more clients, help more people, and of course create a consistent flow of income into your business.
When you are really clear about who you serve, you are able to create products, services and marketing messages that resonate on a very deep and emotional level with those who need you most (your perfect client)!
Again, it sounds so simple, but you’d be surprised how many soul-based, passion-driven, business owners enter into their businesses without any idea of who it is they are meant to serve. They are so passionate about helping people that they often set out to help everyone who needs it. They open their doors, “hang their shingle” and try to create and market services to anyone and everyone who might need anything they can offer.
There is a common misconception by practitioners that the broader your “target market” is, the more potential you have for attracting loads of clients and of course, making more money. But nothing could be further from the truth. When you aren’t able to focus and “speak to” your perfect clients, the messages you are sending, including marketing messaging, aren’t being heard – no-one really thinks you are talking to them, and you have trouble attracting any clients at all.
Think of it this way, if you were in a crowded room and just started yelling out loud, “I can help people, I can do this and I can do that, I can help everyone in this room”, the crowd would be looking at you thinking, “who is this person and why are they yelling?”, but they wouldn’t be thinking, “wow, I have to hire that person.”
However, if you were in that same crowded room and you were very clear about who your perfect clients were, you could find those individuals in the crowd and speak directly to them about what you have to offer. No more yelling to the entire audience, only meaningful conversations with people you know you can help and who you resonate with.
Clearly defining who your perfect client is, exactly how you serve them and what outcomes they can expect is the key to creating an abundance of client relationships. When you try to serve everyone, your offerings and your marketing becomes a messy mishmash of information that is often very confusing for you and your potential client to navigate.
The result – potential clients, including those that are perfect clients for you, don’t pay attention, they don’t hear what you are saying, you have trouble attracting anyone as a new client and in turn, your business struggles.
This scenario has left many small business owners frustrated and wondering, “Why is it so hard? I only want to help people and I’m really good at it, why aren’t there more people for me to work with? I just don’t get it!
The key to ending the frustration and beginning a consistent flow of clients who love and need what you offer and that YOU love working with, is to create a perfect client profile for your business. This one simple act can make an enormous difference in the time and energy it takes to begin attracting more clients that are well served by your soul’s purpose, what you are passionate about and what you do best.
Developing Your Perfect Client Profile in Four Easy Steps:
Get crystal clear about what gifts you are meant to share and the things you are most passionate about doing in your business and do only that!
Understand and be able to articulate what benefits and transformational experiences this work provides to your clients.
Make a list of the traits that potential clients who are best served by this work have in common. These can be demographic traits such as age, gender etc., but can also be pains, problems and common life experiences.
Refine this group by defining what segment of this population is best suited to be YOUR client by listing qualities that you want your clients to have such as a sense of humor, the ability to commit to the process, willing to do the work, understand the value of the work you do, etc.
Be sure that new products, programs and the marketing materials that promote them are in total alignment with this Perfect Client Profile and you’ll be well on your way to an abundance of perfect client relationships!